Jaguar Land Rover is the UK’s largest automotive manufacturer, comprising two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheeldrive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

Today, we are transforming for tomorrow, envisioning a world of sustainable, smart mobility: Destination Zero. We are driving towards a future of Zero Emissions, Zero Accidents and Zero Congestion—even Zero Waste. We seek conscious reduction, embracing the circular economy and giving back to society.

Even as new technologies arrive, the core principles of Jaguar Land Rover remain the same: responsible business practices, cutting-edge innovation and outstanding products that offer our customers a compelling combination of superior British design and engineering integrity.

Customers are at the heart of everything we do. Whether going above and beyond with Land Rover, or being fearlessly creative with Jaguar, we will always deliver experiences that people love, for life.


Life. It’s not about figures; it’s about feelings. The moments that feed your soul. The occasions that take your breath away and leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar strive for a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are the manifestation of our passion. We call it art, because performance cannot be measured, only felt.

Land Rover
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

In creating a vehicle that inspires total confidence whatever the terrain, we ushered in a new generation of adventurers. Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.


Today’s research is tomorrow’s reality. With autonomous vehicles, there is vast potential for the world of mobility to address traffic congestion and environmental concerns,  specially in our urbanised world. That is why we invest in, test and launch new transport and mobility services, from ridehailing services to self-driving vehicles.

We are leading the charge, successfully testing our self-driving prototype vehicles on complicated inner-city roads. We have created vehicles that can interact with each other and the infrastructure around it, improving traffic flow and reducing emissions.

These technologies will help Jaguar and Land Rover vehicles integrate seamlessly into urban cities such as Singapore, which are already investing to build a transport network that is convenient, well-connected and safe.


Most recently, Jaguar Land Rover has unveiled new facilities at its Gaydon site in Warwickshire. It is one of the UK’s most sustainable industrial buildings and the country’s largest automotive creation and development centre.

The Gaydon site forms part of our Destination Zero mission; our ambition to make societies and the environment cleaner, safer and healthier. Through relentless innovation, we are committed to achieving a future of Zero Emissions, Zero Accidents and Zero Congestion – across our facilities, and through our products and services.

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